The Character of Athena in Homers Odyssey :: Homer Odyssey womody

Character of Athena in Homers Odyssey         Imagine living in another world and cartridge holder, one where you were not only a beau ideal and could also take the form of any object or person that you chose.  Athena, the daughter of Zeus, has this ability.  Of all the characters in the Odyssey, the most interesting to me is Athena.  In my opinion, she guides the important characters of the Odyssey in the right direction.  She kind of looks over their  shoulders and serves as a guardian angel.         Athena makes Telemachos go to Pylos and Sparta.   Athena says, My advice to you is this, if you will let me advise you.  Get the silk hat ship you can find, put twenty oarsmen aboard, go and find out about your father and why he is so long away.  Perhaps several(prenominal) one may tell you, or you may hear some rumour that god will send, which is often the best way for people to sho ot news. (Homer 17)  If not for Athena, Telemachos might have taken his father for dead and encouraged his mother to marry one of her suitors.  But Athena, under the disguise of Mentes advises Telemachos to go on a journey to try to find out what happenened to Odysseus.  This is important because the journey of Telemachos played an important part of his becoming a man.         Athena also carry through Odysseus from certain death at the hands of Poseidon Earthshaker and brought him to the island of Phaiacia.  Now it was the turn of Athenaia the daughter of Zeus, and this was her plan.  She tied up the courses of all the other winds, and commanded them to rest and be quiet but she sent a steady wind from the north and broke down the waves in front of Odysseus,  that he might make his way and save himself alive. (Homer 70) At this point in the novel Posiedon is enraged with Odysseus because he is about to make it home.  It seems every time that Odysseus is about to make it home, Poseidon is reminded that Odysseus killed his son Polyphemos.  Again Athena saves Odysseus, this time from Charybdis.  Then his skin would have been torn off and all his bones

Artificial Vs. Natural In A Separate Peace :: essays research papers

Someone once said that being yourself, being who you are, is a successful rebellion. Gene Forrester, one of the main characters in washbasin Knowless novel, A Separate Peace should have taken this advice. Throughout the novel, Gene acted artificially, disguising his true self. He lived in fear of raft finding out what he was really like. Phineas, Genes best friend and the other main character in this novel, on the other hand, acted naturally around people. He was not afraid of people seeing who he really was. In John Knowless novel, A Separate Peace, Gene acted artificially, while Phineas acted naturally. To begin with, Gene Forrester acted artificially. There are several instances throughout the novel where Gene disguises himself or is influenced by artificial things. Towards the beginning of the novel Gene tells the reader that he was a half inch taller than Finny ("I had been claiming five-spot feet nine inches before he became my roommate..." (Gene Pg. 8) and that Fin ny weighed ten pounds more than he did. "He weighed a hundred and fifty pounds, a galling ten pounds more than I did..." (Gene Pg. 8) Because Gene mentioned those facts, the reader can tell that even having a slight height and weight advantage or disadvantage to Finny were important to him. What people, especially Finny, pattern about him worried him. "...I would have lost face with Phineas, and that would have been unthinkable." (Gene Pg. 26) Later in the novel, when Finny wanted to wear a pink clothe to school, Gene told him it would perform him look like a "fairy". "Pink It makes you look like a fairy (Gene Pg. 17) Gene knew that people might question Finnys masculinity and guy him so he spoke up. Gene would have never taken such a risk as wearing a pink shirt because it was not socially acceptable at Devon School. This again points out Genes obsession with what people thought of him. Gene had a cautious, competitive nature and let grades and ner ve-racking to outdo Finny run his life. When Finny broke the schools swimming record, Gene did not understand why he did not want people to know about it. "The chastise thing is that there werent any witnesses. Tomorrow. Well get the coach here, and all the official timekeepers, and Ill call up the Devonian and send a reporter and a photographer-...Not say anything about it When you broke the school record" (Gene Pg.

Freedom of Expression Must be Upheld in America Essay -- Argumentative

Freedom of Expression Must be Upheld in AmericaIts the amendment all United States citizens know the first. This amendment is so huge that there is even an governing body dedicated to protecting the rights guaranteed by it called the American Civil Liberties Union (ACLU). Some people nowadays disagree with the idea that freedom of expression is guaranteed, believing alone freedom of speech and religious practices are express rights given by the constitution in the first amendment, and that the term freedom of expression is too spacious an interpretation. Art, clothing, and other forms a person uses to express themselves can be severely limited some people argue however if they were to take a ascertain at some of the important events in the worlds history, they would see that people, if they are not given the right of freedom of expression, dont express their opinion in a pacifist(prenominal) manner.The Vietnam War is a perfect example of this it shows many different ways of freed om of expression and how, if suppressed, the can get ugly. For instance, when people were peacefully protesti...

Comedy Newspaper Aricle about Smoking -- Spoof Joke Anti Smoking

A fume SpoofThe Daily SmokerFunded by the Institute for Smoking and Hacking and by the makers of FLEM Stay happy while we get rid of the nasty.The Smokers PerspectiveNicotine The Supreme Drug for Supreme HealthStaff Writer Jo The Butthead KhamelFor many years, anti- green goddess groups, such as the American Cancer Association, and government agencies, like the Food and Drug Administration, have confused and mislead the public by incorrectly concluding that smoking is bad and unhealthy. Nonsense In fact, there argon several articles that would support nicotine as a drug that promotes perfect health.For instance, and article by Doug charge of the the States Today discusses nicotines power of promoting alertness. Nicotine speeds up the communication between mindset cells and stimulates areas of the brain tied to alertness and memory. Mr. Levy also writes some nicotines relationship toward Parkinsons disease. Levy also writes that cigarette smoking can lower the risk of Parkinsons disease. Researchers claim that something in smoke lowers the levels of an enzyme known as MAO B. Smokers have about 40% less MAO B than nonsmokers or ex-smokers, according to Joanna Fowler of the Brookhaven National Lab in Upton, NY. Because reduced levels of MAO B result in great amounts of dopamine, smokers may have a lower risk of Parkinsons, a nerve disease aggravated by dopamine shortages.In another article by the Associated Press in the USA Today, researchers suggested that cigarette smoking sharpens short-term learning and memory among young people. Researchers at the University of California, San Diego, tested young smokers and nonsmokers at a volume game that required rapid memory and quick recall. The 12 electrodes attac... ...JR Renolds, Inc., and The Council for Smoking and Hacking Research.ReferencesBegley, S. Memories Are Made of.... Newsweek. November 4, 2007. 68.Associated Press. Research suggests smoking sharpens thinking. USA Today. November 19, 2007.Levy, D. N icotines power on brain tied to smokers alertness. USA Today, August 8, 2007.......Smoking, lower Parkinsons risk linked. USA Today. August 8, 2007.Disclaimer The odd names (FLEM, Flip Moris, JR Renolds, Institute for Smoking and Hacking) are not real in any form. For certain purposes, those odd names are meant to be comical and should not be affiliated with actual tobacco plant institutions and companies. However, the cited references in the essay are reported facts found in newspapers and magazine articles. Jo The Butthead Khamel is not a real person. If it is, then the use was unintentional.

Bad Decision-Making in Hamlet Essay -- Shakespeare plays, story analysi

Are you too riotous to make important decisions? Do you act before you think? These quick decisions are common in the play Hamlet. Hamlet was written by William Shakespeare in 1589. The play takes place in Denmark. The protagonist is a prince named Hamlet. Hamlets father suddenly dies, and Hamlets mother, Queen Gertrude, decides to marry Hamlets uncle, King Claudius. Hamlet belatedly goes insane, and he wants revenge on the murderer of his father. Laertes, the son of the pooves associate, makes a bountiful decision in the play. When Laertes father, Polonius, is killed, Laertes is outraged and seeks vengeance. Laertes make a bad decision in the play, but he could have tried using the decision-making process, weighing possible alternatives, and he could have changed the outcome of the play if he had made careful decisions. Laertes main decision in Hamlet was how to seek revenge on Prince Hamlet for killing Polonius. There are seven steps to the decision-making process. First, Laertes had to severalise the decision that had to be made. Laertes did follow this step by looking for a solution of his fathers death. Next, Laertes should have gathered information relevant to his situation. preferably of this step, Laertes automatically assumed that he had to kill someone without knowing what really happened to Polonius. Then, Laertes should have identified his alternatives of the decision. Laertes did not explore alternative in the play. He presently met with the king and decided to kill Prince Hamlet without looking at different ways to approach the situation. After exploring alternatives, Laertes should have weighed the evidence of the situation. The only evidence that Laertes had was the kings word that Hamlet... ...the king. By killing the king, they put Denmark in better hands, and they save both of their lives. Also, Ophelia and Hamlet could get married and take the throne. Just by changing Laertes decision, the ending of Hamlet completely changes. Everyone is alive and healthy, except for King Claudius, and Denmark is not taken over by Fortinbras, an officer of a foreign country. By using the decision-making process, creating alternatives, and choosing the best outcome, Laertes would have completely changed the play, Hamlet. Laertes could have used steps two, three and four of the decision-making process to make an educated decision. Also, Laertes may have precious to explore his many alternatives and outcomes before making his decision. Lastly, Laertes should have talked to Hamlet about the death of Polonius. Think before you act, and do not be too quick to judge.

SHakespeare :: essays research papers

William Shakespeare was surely the adult males most performed and admired playwright. He was well known in his time, and like many artists his fame continues to grow after his death. His plays dealt with many contentious topics, from racism to witchcraft- perhaps adding to the appeal of his plays in general. Shakespeare led an amazing life for his time, a time when actors and actresses were looked down upon and discriminated. He helped to change this stereotype and altered the world perception of theatre forever. In this report, I will outline many areas of Shakespeares life, including His birth, marriage and children, parents and family, education, as well as his death.William Shakespeare the famous playwright was innate(p) in April, 1564 in Stratford-upon-Avon, Warwickshire, about 100 miles northwest of London. According to the records of Stratfords Holy Trinity Church, he was baptized on April 26. It was customary to baptize infants within geezerhood of birth, and because Shak espeare died 52 years later on April 23, and-most significantly-since April 23 is St. Georges day, the patron saint of England, it has become traditional to assign the birth day of Englands most famous poet to April 23. As with most sixteenth century births, the actual day was never officially recorded, but along with most remarkable men the power of myth and proportionateness has proven irresistible, so April 23 it has become.Shakespeares parents were John and Mary Shakespeare, who lived in Henley Street, in Stratford. John, the son of Richard Shakespeare, was a whittawer (a maker, worker, and seller of leather goods such as purses, belts and gloves) and a head teacher in agricultural commodities. He was a solid, middle class citizen at the time of Williams birth, and a man on the rise. He served in Stratford government successively as a member of the Council (1557), constable (1558), chamberlain (1561), alderman (1565), and finally high bailiff (1568)--the equivalent of town mayo r. About 1577 John Shakespeares fortunes began to decline for unknown reasons. There are records of around debts he may have had, but of course, none can be verified for certain. In 1586 he was replaced as alderman for shirking responsibilities, and in 1592 was reprimanded for not climax to church for fear of process of debt.Records for the Stratford grammar school from the time Shakespeare would have attended have been lost, but attend he undoubtedly did since the school was built and maintain expressly for the purpose of educating the sons of prominent citizens.

SHakespeare :: essays research papers

William Shakespeare was surely the worlds most performed and admired playwright. He was wellspring known in his time, and like more artists his fame continues to grow after his death. His plays dealt with many controversial topics, from racism to witchcraft- perhaps adding to the appeal of his plays in general. Shakespeare led an amazing life for his time, a time when actors and actresses were looked down upon and discriminated. He helped to change this stereotype and altered the world perception of theatre forever. In this report, I will outline many areas of Shakespeares life, including His throw, marriage and children, parents and family, education, as well as his death.William Shakespeare the famous playwright was born in April, 1564 in Stratford-upon-Avon, Warwickshire, about 100 miles northwest of London. According to the records of Stratfords Holy Trinity Church, he was baptized on April 26. It was customary to baptize infants within days of birth, and because Shakespeare died 52 years later on April 23, and-most significantly-since April 23 is St. Georges day, the patron saint of England, it has become traditional to assign the birth day of Englands most famous poet to April 23. As with most sixteenth century births, the actual day was never officially recorded, but along with most unique men the power of myth and symmetry has proven irresistible, so April 23 it has become.Shakespeares parents were John and Mary Shakespeare, who lived in Henley Street, in Stratford. John, the son of Richard Shakespeare, was a whittawer (a maker, worker, and seller of leather goods such as purses, belts and gloves) and a dealer in agricultural commodities. He was a solid, middle class citizen at the time of Williams birth, and a man on the rise. He served in Stratford government successively as a member of the Council (1557), constable (1558), chamberlain (1561), alderman (1565), and finally high bailiff (1568)--the equivalent of town mayor. About 1577 John Shakespe ares fortunes began to lessen for unknown reasons. There are records of some debts he may have had, but of course, none can be verified for certain. In 1586 he was replaced as alderman for shirking responsibilities, and in 1592 was reprimanded for not coming to church for fear of process of debt.Records for the Stratford grammar school from the time Shakespeare would have attended have been lost, but attend he undoubtedly did since the school was built and maintained expressly for the purpose of educating the sons of prominent citizens.

Judaism Reflection Paper

There are manhoody different shipway of practicing Judaism that are amongst us today, and many different types of people that answer them. The aspects that I find to be significant and interesting in Judaism are Hanukkah, a Bar Mitzvah, and The Kashrut. There are many more aspects of Judaism that amuse me, and in that respect are many that I might question if I thought about converting however, these are the aspects that I believe to be some of the to the highest degree widely agnizen customss throughout the world. My favorite part of Judaism that I would have no problem indulging in would have to be a young mans Bar Mitzvah.A Bar Mitzvah is a rite of passage for a 13 year old boy to be practise a man. wherefore is this something to look forward to? Because for a young boys Bar Mitzvah the boy usually gets a large amount of money. Now this money doesnt come in ones and fives however, it is known to come in six to seven figures all together. This may be frowned upon if you ha ve an older sister however, she will get a little bit of reward once she becomes a woman. Another part of Judaism that really fascinated me had to have been the Laws of Kashrut.Also read Martial Law verbal expression PaperMost commonly known for not being able to mix dairy with meat, but there are other ways to make food clean as well. Such as pork and shellfish, these are forbidden foods in the Judaism community. Along with those, all blood must be drained before preparedness and eating, for blood is sacred to God. It is amazing that even some even keep separate fridges, sinks, tables, and utensils to avoid the mixing of their meat and dairy products. Even though these ways of life may seem strict and harsh, not all Jews devote them. Most American Jews actually perform The Kashrut in small ways.For example, they may acquire pre-maid kosher food to substitute for going full on Kosher. Most major brands even effectuate marking on their products to let us know if the item is ko sher or not. The last major part of Judaism that caught my eye had to be the practice of Holy Days in Judaism. Jewish people practice many holy days such as Rosh Hashanah, Yom Kippur, Sukkot, Hanukkah, Purim, and Pesach (Passover). The most widely recognized holy days in Judaism are Hanukkah and Pesach. Hanukkah has to be the one that amuses me the most due to the fact that it s an eight night event. Hanukkah is a spread over eight-day event made to commemorate the rededication of theHoly Temple in Jerusalem. An added tradition is that over the eight days of Hanukkah the children get a gift each night of the holiday. Although there are many important and fascinating aspects of Judaism that I remaining out, and many that I may not agree with. I still find Judaism to be a very interesting religion, and will have to put it on my bucket list to go a Jewish Temple in the future. As they say in Hebrew Leheim

Market Analysis of L’Oreal and Garnier

Garnier is a brand that epitomizes smart marketing practice. This is a brand that came to India in 1991 and crafted a special place for itself in the Indian market. This is one planetary brand, which has understood the dynamics of Indian market. Garnier came to India with its Ultra Duox range of laves. The brand is amass market brand from Loreal which has a range of global premium personal supervise brands like Maybelline, Ralph Lauren. , Diesel ,Vichy etc. Loreal started its operations as a joint venture with MJ Group, Later in 1994, the company started its own operations.All through these years, Garnier had a precise consistent marketing approach. What I liked about this brand was the kind of investiture that it had put in for marketing activities. Of course all these happened because it had the support of its grow company. Garnier can be considered as a masstige brand. Although positioned as a premium offering, the brand was wise enough to price it reasonable. Currently Garn ier is targeting the middle and upper socio-economic class. globally Loreal is a company that is famous for its product innovation.Garnier too has built its brand by launching new products on a regular basis. A dodge based on product innovation works best for a brand like Garnier. When the consumer sees regular new product flow from the brand, it creates a sand of excitement with in the consumer, which will prompt her to stick to this brand. Garnier was the first brand to introduce a cream based hair coloring solution. Garnier is now bribe in a diverse range of personal share product categories. It is present in the hair-care and skin-care segments.The brand has two sub-brands Garnier Fructis and Garnier Ultra Doux. Fructis is an interesting sub-brand which has clicked in the Indian market because of its positioning as a fruit based product. Consumers readily embraced this variant because it made sense to depend on a natural shampoo rather than chemical based one. Garnier is posi tioned as a nature- based (green) innovative personal care brand, which takes care of your skin. The brand has a very catchy tagline hold up Care Garniers positioning strategy is more products based in the sense that it as tried to emphasis unmarried product properties rather than a everyday brand image. Most of its commercials are emphasizing on product strengths and innovation. The brand is an example of the success of rational product based advertise success. The brand is in addition sending a message that Indian consumers are also influenced by rational messages. Another interesting marketing strategy adopted by Garnier is its advertising execution. True to its global parentage, Garnier was careful in its advertising theme. It uses a blend of foreign and Indian models and themes for its campaign.Garnier ads can be termed as localized international advertising, which has a global touch but does not appear alien to Indian realities. The brand uses a careful blend of celebri ties and models in their campaigns without relying much on their individual persona. Their products are always the stars in their campaigns. Whether these innovations fail or succeed, Garnier gains much equity through this steady stream of product launches. The premium positioning, smart pricing, heavy investment in brand promotion, innovative products and strong distribution reach has enabled this brand to create a special place in the Indian personal care industry.

Arguing for the benefits of vegetarianism

Be a vegetarian. It is all one can say to another to stay healthy. In the current world that human kind live in, it is very clear that many people put on different problems in their bodies. somewhat people may have cancer, some may have flu and some others may be obese. About 8 million people die from cancer each year and considering the fact that Switzerland has a population of about 9 million people, this country would be wiped out to nothing if the cancer killings only occurred in Switzerland.A simple way of lessening the risk of catching cancer, or rather any kind of disease, is to be a vegetarian. People practice vegetarianism for various reasons. Some being health, religiously, economically and environmentally. yet even with all the reasons combined, there still arent enough vegetarians to change the future of the world. If we were to be vegetarians, first of all we would be consuming less fat and cholesterol, decreasing the risk for us to get obese. With the advantage of not having too much fat in the body, we would have a less chance of getting cancer as well.Secondly, we would be consuming much beneficial nutrients and minerals such as carbohydrates, fiber and vitamins. The loss of protein can be replenished by consuming beans for vegetarians. The last reason that vegetarianism is good is because it is very environmental. When raising livestock in farms consistently dos CO2 from the animals, vegetables produce oxygen. Hence, it is very environmental although plants produce CO2 as well. The world would be living with less danger if everybody in the world were vegetarians.Also, the Earth would be less polluted than it is right now. But the problem is that in reality, it is not. A research page had a result showing that a mere 5% of the worlds population were semi-vegetarians. The human body of pure vegetarians would be less. Many people in the world are not aware of the word vegan which is the same term for vegetarian and most of the people hit the hay that being a vegetarian is good for ones health, they just completely ignore that fact and carry on a meat-based diet because it tastes good.If people apace learned that they could live longer by following a very simple process, it would finally be the time period of the human kind loss against bacteria. We humans having the largest brains ever seen on earth have taken control of the earth for thousands of years but bacteria, having no brain at all have been controlling the earth for millions. A solution to this problem of not having enough conceptual awareness about vegetarianism can be very hard to find.Since it is unimaginable for one to force another to follow a plant based diet, the solution has to be something that triggers oneself to follow it on his own. A way to do this is to give out the positive effects of vegetarianism. Another method, based on a fact of having unlimited resources, is to invent a technology that would make vegetables more attractive to eat. c lose people who dislike vegetables say that they dislike them because they dont taste very good. By solving the taste problem, we would have a lot more vegetable likers. Be a vegetarian.

Character Analysis of Aminata: Book of Negroes Essay

The Book of Negroes by Lawerence Hill started as a story of the capture of a West African girl and her voyage to become a slave. Her traumatizing experience was written with a despereat tone that was achieved through the use of literary tricks such as metaphors and alliteration. Emphasis was put on the conflict in the midst of Aminata and society which helped to develop her as a hopeful character. We walked for many suns, increase slowly in members, lumbering forward until we were an entire town. Each time, citizenry swarmed appear to stare at us. Initially, I believed that the villagers were coming to save us.Surely they would oppose this outrage. But they only watched and sometimes brought out captors roasted meat in qualify for cowrie shells and chunks of salt. Some night when they had us lie down in fields, our captors paid village women to cook for us-yams, millet cakes, corn cakes, sometimes with a bubbling peppered sauce. We ate in atrophied groups, crouching well-nigh a big calabash, spooning out the hot food with the curved fingers of our right hand. While we ate, our captors negotiated with local chiefs. Ever chief demanded honorarium for passage through his land.Every night, our captors bartered and bickered well into the evening. I tried to understand, in the hope of leaning something about where we were going and why (p. 34, Hill). In this quotation, Aminatas journeying is described with a bleak and demoralizing tone. The journey of Aminata and her hostages lasted for many suns and wore down their hope for freedom and their faith in humanity.The hostages continued lumbering forward as an entire town of kidnapped peoples, with no hope of macrocosm saved. When people swarmed out to stare at us we initially believed that the villagers were coming to save us. Eventually the captives finish that the people are only interest in making exchanges with their captors.This leaves the hostages with the forlorn realization that no one would make a n attempt to liberate them. The captives were demoralized move on when they crouched around a big calabash, spooning out hot food with the curved fingers of our right hands. As captives, the native West Africans were treated as less(prenominal) than human. wish animals, they were forced to gather around a bucket of food and eat without tools.The lack of respect and dignity given to the captives corrupted their sense of self-worth until there was shortsighted left but the instinct to survive. Literary devices are a key element in setting the tone of this novel. As the captives were continuing they were slowly growing in number until we were an entire town of kidnapped people. This metaphor emphasizes the number of prisoners the captors have taken hostage and that the group goes far beyond Aminata. It also emphasizes the amount of office the captors have other the captives.Even though the captives outnumber the captors, the captors are still capable of preventing any rebellion a nd power within the hostages. Another literary device that highlights the hopeless situation of the captives is fit structure. On their journey they passed village after village, and town after town. The us of parallel structure creates a sense that the journey of the slaves is perpetual and induces the feeling that the slaves are stuck on a ceaseless journey. This also contributes to the hopeless mood of the novel with no end in sight the slaves welcome little to look forward to.Although the captives lose hope in their future, Aminata manages to keep a part of herself hopeful and this is essential to her characterization. Aminata knows that there is a very small chance of escaping, but she also knows that if she has more intimacy of the captors plans, she has a better chance at freedom Every night I heard the captors barter and bicker well into the evening. I tried to understand, in the hope of unwraping something about where they were going, and why. This also demonstrates h er thirst for knowledge. Growing up Aminata strived to learn reading and writing and any other skills she could.She does not let go of this part of herself even in her futile situation. As well as being hopeful and clever, Aminata proves to be innocent and naive. While travelling through villages she believes the villagers were coming to save us. Surely they would oppose this outrage. But Aminata eventually realises that the villagers are not interested in freeing the captives. The only concern the villagers have is to make deals with the captors. Her ideals, that the people of her country would band together to bring a stop to their exploitation, are unkept and strips her of her innocence on her journey to slavery.Aminata finds herself in many conflicts with many different elements. One example is the conflict between her and society. Society viewed Aminata and her fellow prisoners as less than human and with little value. The slaves were treated like animals, people swarmed out to stare at us. They are seen as another species and not as people with intelligence and skills. But contrary to the beliefs of the society, Aminata is an intelligent and skillful girl whose thirst for knowledge is never put to rest. She continues to try to understand the chiefs, in the hope of discipline something. She also knows how to read and write which is considered extremely valuable in her culture. But because society views slaves as non humans who are not capable of being intellectual, Aminatas capabilities are not seen by others and she is continual seen as an inferior. The Book of Negroes tells a story about the degrading experience many had to go through because they were seen as inferior. This degradation is apparent through the demoralizing and bleak tone. But Aminata manages to keep hope and a clear head and provide a beacon for herself and others around her.She continues to expand her horizon of knowledge and aspire to better herself. Although she is faced against t he power or society, Aminata holds strong to herself and carries on. Her story is told with the use of literary devices such as parallel structure and metaphors to emphasize the desperation and inadequacy of her journey. She manages to look past all the horrors that surround her and hope for a better future, and perhaps with her strong will and knowledge she will achieve this someday.

Manga vs American Comics

In the world today, due to the ease of distribution and commerce, we see much diversity of products all in all over the place. A blue competitors in this be ridiculouss, the American comic battling the Japanese comic (manga). There is a big difference in art styles between Manga, which is much exaggerated and American comics, which tilt to be more realistic. There argon also quite a fewer serious differences between the two types of comics. Some of the differences, retributory to reboot a few of them are the cost, creation, diverse audience and genres, presentation and even size.Many continue reading the American comics because it is traditional, eye catching, and they the likes of heroes. However more are turning to manga instead for it appeals to their everyday lifestyles, its simple, and there is a lot more content. Manga will be more prominent than American comics without a doubt. The creation of Manga and its layout is quite different than American Comics. Manga is pr inted in black and white format while American comics are for the most part in honest color. Also, when you look at a graphic novel or Manga you will notice there is a great difference in the size.Manga is frequently littler than traditional American comic books, usually digest-size and roughly half or slight the size of American comics. Where the American comics are generally thin like a small magazine, Manga is thick and with many more pages. This not only makes it more comfortable for the reader it also provides more content keeping their attending longer. In page count, Manga is quite similar to graphic novels, which are often just collections of the ongoing American comics.But unlike American graphic novels, which are usually just a collection of monthly comics in a single unified story or story arc, Manga books are often unconnected of an even bigger story and a complete Manga storyline can run thousands of pages. Another difference between traditional American comics is t hat mainstream American comics are often created in a sort of assembly-line fashion. They have a writer, a penciler (initial sketch), inker (uses a pen to ink over the sketch), letterer (adds dialog) and a colorist.Most Manga books are do by a single creator, who combines all those chores except coloring. Also Manga story lines usually move at a much quicker pace. Due to the high page count, one reads a Manga book at an accelerated pace. Manga books almost always have fewer panels and less dialogue (rambling) per page than American comic books. Check the average Japanese comic book, and youll find lots of wordless art. Some of this may be establishing shots, setting a scene or a mood.Some of it may be pure visual action or suspense, told solely through motion, facial expressions, or body language. The price for Manga is also less than the average comic book and a bit less than a standard paperback novel, the small size of Manga and black-and-white printing rather than wide color k eeps the cost down. The lack color is made up when you consider the story development that itll have with the amount of pages it has. In Japan, Manga is not viewed as just for kids unlike the American stereotype.There delightful much is a Manga for everyone. With that being stated there are three main genres in Japanese Manga Shonen Manga (boys comics), Shojo Manga (girls comics) and Hentai (adult comics). Shonen Manga is pretty much comics that are primarily action and/or adventure geared. Shojo Manga is for the opposite sex they are often about relationships and/or love interests. Please take down that even though a particular genre is geared towards a certain audience its not limited to just that audience (unless otherwise stated).Hentai Manga are more focused on the sexual aspect of adulthood usually banned from those younger than the limit. While American comics tend to fall into a few specific genres (superhero, science fiction, etc. ), Japanese comics are designed for a muc h wider range of reading interests. There are Japanese comics for young boys and girls to adults of all tastes and interests. There are sports comics, soap-opera comics, ambitious business comics just about any topic you can name.Many of these are much too specialized for the American market, but they are fascinating to know about. With this look at the competing markets, I believe that Manga will just take over due to its large variety. American comics having been based of history or such figures have a harder time keeping up. Manga arent as reliant on a base and a set of rules which allows them to adapt or simply tell whatever the story is. Until American comics can find that flexibility they simply wont be able to keep up with Manga.

Objectives of Kingfisher Airlines Essay

KINGFISHER AIRLINESKingfisher broadcast lane businesss Limited is an air disceptation group found in India Its head office is in Andheri (East), Mumbai and Registered Office in UB City, Bangalore. Kingfisher air lanes, through its lift federation joined Breweries Group, has a 50% stake in low-cost carrier Kingfisher Red. The airway has been facing pecuniary issues for many years. Until December 2011, Kingfisher Airlines had the second largest grapple in Indias house servant air travel market. However due to a severe financial crisis faced by the airline at the stock of 2012, it has the lowest market share since April 2012. Vijay Mallya is looking at reports of Q3 of 2008 , thinking that can there beany way to at least break even in this critical time of economic slowdown. Aviation industry is very sensitive industry triggered hard by the recession across the world. Kingfisher reports Rs. 592.96 crore net loss (from exhibit-1) for the dirt ended 31st December 2008.Indian a viation sector is buckling under rising fuel prices & manpower costs and falling air traffic. Sales stood at Rs 1,447 crore versus Rs 1,353 crore, in line with Jet Airways, which also posted a net loss of Rs 214 crore for the quarter under review because of poor load detailors. The lodge claimed that technically, the financial results for the third quarter can non be compared with the corresponding quarter because the Vijay Malaya-led Kingfisher was not listed last year and this years result include figures of erstwhile Air Deccan, which Kingfisher took all over last year. High fuel and other operating costs coupled with lower load factors contributed to the losses at Kingfisher, an industry observer said. On the operative front, Kingfisher saw corporate traffic being hit during the quarter because of the economic slowdown. Yields and front-end load factor also suffered The full impact of the price reduction in aviation turbine fuel will lower the airlines operating costs,HISTOR YKingfisher Airline is a private airline based in Bangalore, India. The airlines owned by Vijay Mallya of United Beverages Group. Kingfisher Airlines started its operations on May 9, 2005 with a fleet of 4 Airbus A320 aircrafts. The destinations covered by Kingfisher Airlines are Bangalore, Mumbai, Delhi, Goa, Chennai, Hyderabad, Ahmadabad, Cochin, Guwahati,Kolkata,Pune, Agartala, Dibrugarh, Mangalore and Jaipur.In a short span of time Kingfisher Airline has carved a niche for itself. The airline offers several unique services to its customers. These include personal valet at the airport to assist in luggage handling and boarding, exclusive lounges with private space, accompanied with refreshments and music at the airport, audio and video on-demand, with extra-wide personalized screens in the aircraft, sleeperette seats with extendable footrests, and three-course gourmet cuisine.CURRENT SCENARIOKingfisher Airlines presently forges with a brand new fleet of 8 AirbusA320 aircraft, 3 Airbus A319-100 aircraft and 4 ATR-72 aircraft. It was thefirst airline in India to operate with all new aircrafts. Kingfisher Airlines isalso the first Indian airline to order the Airbus A380. It perpetrated orders for 5 A380s, 5 A350-800 aircrafts and 5Airbus A330-200 aircrafts in a deal valued at over $3 billion on June 15,2005. With the sign of discompose in aviation industry, Kingfisher airlines and Jet airways (used to be competitors), formed alliance (October, 2008) to significantly rationalize and reduce costs and provide improved standards and a wider choice of air travels options to consumers with immediate effect.Kingfisher airline has won global awards at the SKYTRAX World Airline Awards ceremony held recently in Hamburg, Germany (2009).Air France KLM is in talks with Jet Airways and Kingfisher Airline for having a code-share agreement .The conclusion of this agreement.MERGERS AND ACQISITIONSDec. 2007Low-cost carrier Deccan and Vijay Mallya-led Kingfisher Airlines de cided to merge and create a single corporate entity to cut down operational costs and expedite their journey to profitability. Shares of Deccan Aviation have doubled in a little over a month in anticipation of a reverse union of Kingfisher Airlines into Deccan Aviation. Details of Deccan-Kingfisher merger, valuations and swap ratio will be worked out byaccountancy firm KPMG. Mallya would be the chairman and CEO of the merged entity, while decision maker chairman of Deccan, Captain G R Gopinath would be the vice-chairman.STRATEGIC PARTNERS1. Kingfisher Airlines Inks Strategic Alliance with American Express. Partners launch Indias first Airline Corporate bourgeon Card Program Fast track Corporate Savings with exclusive Rebates, Discounts, and Employee Rewards with King Club and Bonus Points.2. Strategic and operational alliance with rival domestic carrier Jet Airways owned by Naresh Goel in 2009.Current strategy of Kingfisher AirlinesFollowing strategies were followed to make it o ne of the leading Airlines in India.Functional strategiesIt planned to re-launch its commercial-grade air service called UB Airway again which it had to withdraw it due to government restrictions. The Company gave best services to its customers that were like providing world class interiors, and in-flight entertainment systems. The company came up with only one class airlines rather than other airlines that had Business Class providence Class the idea was to combine Business Class experiences and Economy Class experiences in one. Having a single class freed up more leg space for passengers when compared to normal economy class flights.The company started addressing its customers as lymph gland rather than passengers. The company made its mark by providing its guests with more legroom and bigger seats so as to provide better comfort.KFA has set its sight to father Indias largest airline both is capacity and in market share. KFAs Promotional Strategies & Marketing StrategiesIt cam e up with a very appealing Promotional line Fly the good times andit reflected in the experience the company offered to its passengers. KFA is also launched Kingfisher express In order to tap into the growing LCCsegment. Also launched the facility of weave check-in, allowing travellers to print their boarding passes via www.flykingfisher.com and the introduction of the Roving Agent at the airport. The Roving Agent is like a check-in counter on the move. You no long-lasting need to go to the check-in counter and wait for long. As part of itsPromotional strategythe marketing team of KFA showcased the airline as the new prompt experience. The following initiatives were taken as part of its promotional strategyAdvertisements hoardings at airports depicted the stylish interiors of the Fun liners, which conveyed youthful, fun-filled, and world class image.INOX multiplexes in Mumbai publicise KFAs special offers for a month.KFA was the official travel airlines for the cast and crew of Mangal Pandey- the movie .KFA made use of various fashion shows, celebrity golf matches, juvenile Year parties allto build its Kingfisher brand.The UB groups monthly magazine called Pegasus published information about-face along with other information related to UB group.KFA launched many attractive offers to promote its gross revenue like the King Card in association with ICICI Bank, in August 2005. This was meant to create loyal customers for KFA by providing benefits like privileged access to lounges, restaurants, free refreshments at airports, access to 180 golf clubs across India, special invites for lifestyle shows.In October, KFA launched Chill Times Offer in the month of August 2005 and September 2005. In October they launched the King Saver Offer which said Fly like a King, dont play like one. KFA targeted the frequent fliersbusiness traveler segment, which was dominated by Jet Airways. By offering a King Saver Booklet, this booklet contained six free flight tickets and was presented as a free gift if the passenger bought two such booklets each worth Rs. 26,999.Passengers could avail off this offer if they showed there Jet Privilege Member (Gold or Platinum) card.Financial strategiesKFA came up with many new financial strategic moves that made it one of the leaders of aviation industry the company had adopted following strategies1. The company is planning to spend close to Rs 40 crore on various media and below-the-line marketing activities for the year 2009-102. Cut down the salaries of the staff like trainee pilot now lottery Rs20k as compare to Rs2.0lacs.3. To come over the financial crisis the KFL is considering an option of retrenchment.4. It purchased brand new A320 aircrafts powered by the cockpit that was a paperless environment.5. KFA was first Indian carrier to place an order for A380s.Expansion strategyTo further its expansion plan KFA put in its bid to buy Sahara in November 2005.However negotiation came to a standstill when KFA matte the valuation of Sahara Airlines of around US$750mn to US$1 bn. was too high.KFA has plans to make an Initial Public Offer (IPO) and raise around US$200 mn that would be used for its fleet acquisition and route expansion activities.KFA set up Kingfisher International Inc. (KII), a subsidiary in US for its international operations. KFA plans to operate international routs by end of 2007. But KFA had yet to receive permission from the Indian government. According to Indian government domestic air carriers are not allowed to flyinternational routes without five year of domestic flying experience. But Mr. Mallya said if he failed to convince the government to change its rules, it would start an airline in a foreign country and fly it to India.Human Resource StrategiesPrior to launch, KFA signed a non-poaching alliance with Air Deccan under which both the airlines agreed not to hire each others employee. KFAs flight attendants called Flying models were selected through a national level model contest.KFA also stressed the fact that its employees had to be capable enough to meet the airlines high service standards.Mr. Mallya said Kingfisher Airlines Limited has a first class management team not plainly at top most level but also in the second line. This is part of the UB groups commitment to human resources.*Recommended Strategies1. Should tie up with different state tourism (like Goa, Kerala, Tamil Nadu etc) to promote domestic air traffic.2. Running online contests to boost traffic3. Looking at partnering with premium hotels, so that the customers of hotels straightaway choose Kingfisher airlines for traveling.4. To minimize the air fuel cost and other operating expenses of aircraft they should purchase new more fuel efficient and advance technology based aircraft.5. Code sharing with other airlines.6. Rescheduling of flights so that they can adjust the load.7. More tie ups are required like they can also be a part of STAR alliance.8. At the time of recession ma king collusions and cartels could be a goodidea.9. In such a scenario it is imperative for any airline to build its brand and have focused marketing strategy and created a new category of Aviation cordial reception thus making service and hospitality as main focus.10. The Company should join hands with certain banks like ICICI, SBI etc. to offer e-ticketing.

Nomadic Societies

They developed by adapting to the ecological conditions of t successor arid lands. Due to the lack of rain in central Asia they are non adapted to support large scale agriculture. The Nomadic people would bring their herds of animals to lands that actually had large amounts of grass, and stubs so that they could graze. They lived off of only meat, milk, and the hides of their animals. They used animal bones for tools and animal feces for fuel.Classify their interaction with the inactive states. Their interaction with the sedentary states was mostly throughout trade and they sometimes even adopted aspects of secondary cultures, and acted as intermediaries between settled worlds. (Sanders, Nelson, Morillo, & Ellenberger, 2006, p. 181) Was it always hostile? No, they were not always hostile while interacting with others and they had a actually strong military.Because they had such a strong worriers they were able to seize the wealth of settled societies they then were able to buil d imperial states in the regions surrounding central Asia. How were they viewed differently? * A first century BCE comment of the Xiongnu, the archetypal nomadic peoples of the Chinese world. * A late fourth century Roman view of the Huns. * wiz of the barbarian groups that invaded the Roman Empire. description of the steppe nomads by the tenth-century Byzantine emperor Constantine Porphyrogenitus that reflects both Byzantine experience and the mere legacy of Greek and Roman views and terms* Ibn-Al-Athir gives us an early thirteenth-century Muslim view of the Mongol attacks on the Islamic World, and Marco Polo, a European who lived for years at the Mongol court, gives us something of an outside insiders view of Mongol life. (Sanders, Nelson, Morillo, & Ellenberger, 2006, p. 181) They also normally did little governing seeing how clans and tribes pretty uch looked out for themselves. And they were known to have a very strong military. Analyze the Mongol empire. The nomadic Mongols lived on the high steppe lands of eastern central Asia they displayed loggerheaded loyalty to kin groups organized into families, clans, and tribes.They were allies with Turkish people who had built empires on the steppes. They were unable to take a crap strong stable society on a large scale cod to their loyalties to kinship groups. What winning of a leader was Chinggis (Ghenghis) Khan? He mastered the art of steppe diplomacy which called for displays of personal courage in battle, combined with intense loyalty to allies, a willingness to betray others to improve ones position, and the ability to lure other tribes into cooperative relationships. In 1206 a group of Mongol leaders recognized Temujin supremacy by proclaiming him Chinggis was known as a universal leader. (Bentley, Ziegler, & Streets, 2008, p. 272) Why did the empire decline? The empire then declined due to serious difficulties governing Persia and China.In Persia they had cases of excessive spending which strain ed the treasury, and overexploitation of the peasantry led to reduced revenues. They tried and true to fix their mess by creating paper money in the 1290s but the merchants refused to accept paper, they feeling it was worthless. Then when the last Mongol ruler pasted away in 1335 there was no heir the ilkhanate collapsed. What overall effect did the Mongols have on the eastern world? Even though the Mongols came to an end it was not the end of the nomadic peoples influence on Eurasia. The Turkish people resumed the expansive campaigns that the Mongols had interrupted.

International Marketing Strategy Essay

For most manufacturers, victor or misfortune is determined by how soundly and efficiently their products atomic number 18 sold through their food marketing business members (e. g. , agents, wholesalers, distributors, and retailers). presumption this situation, considerable marketing melodic line research has focussinged on arrangingal duty for managing channel how interrelationships among a firm and its channel members gage be managed better (Achrol and Stern 1988 Anderson et al 1997).Globalization of markets is a phenomenon that has acquire much attention and been extensively debated both at general societal/institutional/cultural levels and at market and business levels. In any planetaryization process, diffusion of advanceds and goods between and within local anaesthetic industrial and consumer markets is of not bad(p) importance. A marketing channel is a implant of interdep removeent organizations involved in the process of making a product or service available for consumption.Globalization of markets and reorganization of statistical diffusion atomic number 18 mutually dependent processes that involve changes in market structures. Mattsson & Wallenberg, 2003) As national markets expand and as new opportunities arise for satisfying consumer demand, greater specialization in dissemination is evident both in the level of distribution and in goods and services handled (Mallen, 1996). Moreover, as the global marketplace expands, many an(prenominal) multinational firms waste been influenced by mounting pressures to develop a humanwide communication, distribution and information network that facilitates the free return of information and goods across national boundaries (Min & Eom, 1994).Distribution bring excellence has become a powerful ascendent of competitive differentiation. In the 1980s and 1990s, companies began to view distribution piss as much than simply a source of cost savings and recognize it as a source of enhancing pro duct or function offerings as part of the broader supply chain process to create competitive advantage. (Mentzer et al, 2004). International distribution channels In international marketing the manufacturer doesnt sell products directly, it goes through several parties-before reaching the consumer. It involves versatile channels and variety of intermediaries.In order to sustain the growth of the international marketplace and the integration of the worlds economic activities it is springy to conduct efficient and cost-effective distribution according to Ross (1996). The challenge to global distribution management is to structure a supply chain that is responsive and flexible enough to neck with differences in customers requirements and yet enable the benefits of foc apply manufacturing to be achieved. According to Black et al (2002) the past decennary has seen some of the most rapid and substantive changes in channels of distribution for goods and services in substantial econom ies.What companies must remember is that the choice of distribution channel is quite complicated in the home market of a company but even more complicated when going international and starting to export. It is vital for companies who are about to establish abroad that they realize that the choice of distribution channel is crucial for prox achiever and growth. There are many alternative distribution channels to choose from and the conditions may divert from different companies and markets.Furthermore, the choice of distribution channel is often complex and expensive if changing it subsequently. Therefore, it is central that the finish is apt(p) the attention and acknowledgement, which is called for due to the fact that it has such a long-term outcome of the export coronations success. (Anderson et al, 1997). Distribution builds stable competitive advantages, since marketing channels pretend a long-run font and to build them it is necessary to nominate a consistent structur e and due also to the fact that they are focused on people and relationships.With channels of distribution changing rapidly studies of consumers will need to focus not just on savvy product choice but also on understanding the reasons for channel choice. Distribution channel extravagance Another channel strategy according to Jobber (2001) is the intensity of the distribution channel. According to Kotler (2000) and Fein and Anderson (1997) companies have to decide on the number of intermediaries to use at each channel level. Three approaches are available intensive distribution, selective distribution and exclusive distribution.Mallen (1996) states that intensive distribution is at one end of the scale where the policy is to distribute to as many outlets as possible, and that exclusive distribution is at the other end of the scale, where the policy is to distribute only to one intermediary at a given level in a given geographic area. The broad middle ground is commonly referred to as selective distribution. Intensive distribution consists of the manufacturer placing the goods or services in as many outlets as possible.This approach is generally used for everyday goods such as milk, bread, tobacco products and soap, products for which the consumer requires a great deal of location convenience. Manufacturers are constantly tempted to move from exclusive or selective distribution to more intensive distribution to increase coverage and gross sales. Intensive distribution may help in the short-change term but often hurts long-term performance. (Kotler, 2000) According to Mallen (1996) intensive distribution tends to maximize sales for the bare(a) reason that more outlets increase the possibilities of consumer contact.Yet, this approach means a more elaborate marketing process at the manufacturer level. selective distribution involves the use of more than a few but slight than all of the intermediaries who are willing to carry a particular product. It is used by established companies and by new companies seeking distributors. The company does not have to dissipate its efforts over too many outlets it enables the manufacturer to gain adequate market coverage with more control and less cost than intensive distribution. Kotler, 2000) Selective distribution is generally applied on rarely bought goods such as DVDs, computers and cameras according to Fein and Anderson (1997). Exclusive distribution means severely limiting the number of intermediaries. It is used when the producer wants to maintain control over the service level and service outputs offered by the resellers. (Kotler, 2000) While minimizing costs, exclusive distribution tends to maximize channel goodwill and channel control. It is easier for the manufacturer to have completely satisfactory relationships with a few intermediaries than with many in a given area according to Mallen (1996).Often it involves exclusive dealing arrangements, in which the resellers agree not to carry co mpeting faults. By granting exclusive distribution, the producer hopes to obtain more dedicated and knowledgeable selling. (Kotler, 2000) Exclusive distribution is often used on capital goods such as cars according. Importance of distribution Distribution is a key piece of any international marketing strategy. To successfully deliver products and services to customers spread across different geographies, youll have to develop an international marketing strategy with special emphasis on supply chain, which includes distribution.If your business has entered non-homogeneous markets, it may not be possible for you to single-handedly manage the overseas operations. Youll have to develop an effective distribution channel. This channel will consist of channel intermediaries, who will make sure that the product reaches the end user. Distribution is critical to your overseas operations because 1. It has a direct effect on sales. If you dont have a good distribution network, your products may stack up in a warehouse and wont reach your target customers. 2. It affects your profits as well. As distribution costs can make up to 50 percent of the final selling price of some products, an efficient distribution network can increase your profit margins. 3. It has an influence on customer satisfaction. As the long-term success of your overseas operations depends on satisfying your customers, choose your dealers and retailers carefully as they will be responsible, to a large extent, what your customers think about your product and if they will recommend your product to others. 1. 4 Types of distribution channelsTo gain competitive advantage in the market, you need to identify the right distribution channel that is acquainted(predicate) with your target consumer and segment. Also make sure that the distribution channel that you choose shares similar policies and strategies as your company and has a proven track record in the market. You can choose from among several channels of distribution. Your elect distribution channel will directly affect all your other marketing decisions. Here are some options Direct marketing In this method, the company interacts with its customers directly without any intermediaries.Mail orders, the Internet and call calls are some of the ways your potential customers can learn about your products and make purchases. Agents Agents operate on a commission basis. Youll have to pay these agents on the volume of sales they generate. Agents do not throw any legal ownership of the product. This kind of channel is usually expensive, as an agent is expensive to civilize and the physical distance makes his progress difficult to track. Distributors Distributors buy the goods directly from you and will then sell it to retailers.Since they take title to the goods, they are free to determine the prices of the goods themselves and develop their own marketing strategies. They usually have retentivity facilities. Retailers Retailers sell t o the end customers and are, therefore, able to develop a better bond with them. The retailer takes on the responsibility of promoting the products and often decides the price of the product. Manufacturing-owned intermediaries This is a capital-intensive option, as your business will directly set up sales and service units in the markets that it has a presence. 2. 0 phone line Management StrategiesChannel Management is yet some other sales and marketing phrase that is thrown around like everyone knows what it means. But so few companies really comprehend channel management in a way that really helps them. Sales channels being the conduits by which we distribute our products to the end-user come in many shapes from direct, to the web, to the traditional retail environment. Channel Management Strategies (CMS) provides the current research, benchmarking data, analytic models, and thought leadership necessary to align and enhance your existing channel management initiatives.Channel Management Strategies delivers objective data and intelligence to compare and contrast your efforts with peer organizations, and provides thought-provoking research on industry trends, better(p)-practice models and tactics, budget and resource allocation and measurement strategies. Channel management is a process by which a company creates formalized programs for selling and servicing customers within a peculiar(prenominal) channel. it can impaction businesses in a positive way. First segment channels by like characteristics (their needs, buying patterns, success factors, etc. and then customize a channel management program that includes1. Goals Define the specific goals you have for each channel segment. Consider your goals for the channel as a whole as well as individual account. And, remember to consider goals for both acquisition and retention. 2. Policies Construct well defined polices for administering the accounts within this channel. Be sure to keep the unique characteris tics of each segment in mind when defining policies for account set up, order management, product fulfillment, etc. 3.Products Identify which products in your offering are most suited for each segment and create appropriate messaging. Also, determine where to upsell opportunities lie. 4. Sales/Marketing Programs Design support programs for your channel that equalize their needs, not what your idea of their needs are. To do this, you should start by asking your customers within this segment, how can we best support you in the selling and marketing of our products? That being said, the standard considerations are product training, co-op advertising, seasonal promotions, and merchandising.Again, this is not a one-size fit all, so be diligent about addressing this segments specific needs in these areas. Defining a channel management strategy for each segment allows the organization to be more effective within each segment, while gaining efficiency at the same time. Still, maintaining brand consistency across all channel segments is critical to your long-term success. So it has to find a good balance between customization and brand consistency for a successful channel management.

The Planet Takes Care of Us, Not We of It

The planet prefers wangle of us, not we of it. One could say that the planet populace is a system, interacting with objects in space such as the sun and the moon. The mass and diameter of these objects, their distance from priming and the amount of heat they radiates makes the conditions on demesne ideal for life to exist. Over the long time, humans have begun to befool at a much faster rate than before. Yes, fossil fuels the like coal, natural gas and oil color are being used at a greedy rate, but the ground is busy devising some more.Yes, in like manner many trees providing shade, oxygen, clean air and water, fruit and nuts are being subvert down to produce wood products such as paper, furniture and housing, but its not like weve run out of oxygen the homo always seems to work itself out. A problem is detected, the loophole discovered, and our planet renovates and replenishes itself. The country doesnt need our help, and even if it did, I dont think we are prepared t o chap it. Humans are greedy little children, and we never had to grow up because M some other Nature was always there for us even when we are not there for her.Saving the world is a grand motility needs a large amount of energy and people, and it would never happen that all the people of the world come together with one goal, to save the planet. We dont even know how to properly remain firm for ourselves, nor do we know how to keep peace with our neighbors, so how could we ever even attempt to distribute disturbance of the biggest thing we know, our home, our planet, our earth, which had been standing tall as it still is, four and a half million years before mankind even existed?This of course, is only one approach to a hugely controversial topic, and the other side says we must live green and reduce, recycle and reuse. I do believe a lot of people want to see that happen and admire the concept, but they are just too lazy to go through with it. Either way, here comes my questi on, if we were going to lend a hand and take care of our planet, would that truly be what we are doing?Or is that phrase just a witty spin of words used as a facade to conceal our self-centered nature Think more or less it, if we cease to reduce our carbon footprint and encourage global warming, say we melt the icecaps and increase the sea-level, fail the soil with our chemicals and pollute every acre of the earth with our damned plastic bags to the point where the air is too dingy to breathe, the soil too tired to harvest on and the water too toxic to drink.What happens? Mankind testament die out, life as we know it will never be the same, but the planet? The earth will still be here, only we will not. So are we really trying to take care of the planet, or are we just taking care of ourselves? Is us trying to take care of the planet a selfless, humanitarian act or is it just more evidence to our self mantled nature?