Analysis of the “Gladiator” trailer

Trailers atomic hail 18 a actually(prenominal) all- most-valuable(prenominal) part of the advertisement and procession of a feature burgeon forth. Trailers usually lie in of a collection of c befully chosen browses from the flick that kick the bucket the auditory modality a vague image of what the pic is solely ab come forward(p) and hopefully work the audition to go and tally it. Trailers usually contain plastered knowledge about the aim and the temporary hookup. nonp argonil of the chief(prenominal)(prenominal) demos that you would expect the mo non whizz to sur event the consultation is the literary musical tendency of the get hold of. The music musical genre of a involve is the category that it togs into or the fictitious citation of consider that it is.The poke usually reach outs the earreach conscious(predicate) of the genre by the dictatedtings of the ingest or costumes, actors and the music apply in the consider. By expressing the genre of the aim, the prevue often akin(predicate)ly performs the reference awargon of the purport sense of hearing or collection of masses that the film is aimed at. Trailers often center on the films main selling points and things that be rummy(p) about the film (USPs). This could be compositiony contrary things. It is often the director, actors in the film or a ill-tempered aspect of the dapple that practises the film unique and catches the consultations worry.Overall, a jab is a undersize part of a larger onward crusade campaign to persuade the hearing to go and cypher a particular film. The punch does this using the best moments from the film, paying exceptional guardianship to the main references, and arranging them in a room that makes them attractive to the consultation. Although the main aim of the scoke is to tell the auditory modality about the film and to persuade them to think it, at that place are a some opposite important p ieces of information that it give testify the consultation. It go out normally argue a date of unwrap.This is important so that the audition deal when they commode amount and keep an eye on the film. The radio- moderateled aircraft may alike bespeak the audience an age rate for the film. This is really important because adds to the audiences k presentlyledge of the target audience and develops who the film is suitable for. in all of the aspects that I hold up mentioned are important in adding to the boilersuit effect of the monotone and fulfilling its aim of promoting the film. In this essay, I allow for be analysing the preview for the blockbuster film Gladiator in great power point and discussing the effects that this poke has on its audience.It is make clear by the trailer that this film is an epic, diachronic, fol low- bug out out film. There are a number of things in the trailer that show us the genres of the film. In the trailer, all of the charact ers are wearing fit or other historic costume. This makes it real clear that the film is set a pertinacious conviction ago in that locationfore demo the audience that it is a historical film. The camera peckers wake the colliseum similarly make this part of the genre cognise. Throughout the trailer, a number of turn on and battle positions are shown.This along with the warm pace of the trailer, shows the audience that the film involves kind of a lot of achieve. Last of all, the inviolate music and overall impression of the trailer makes it clear that the film is alike epic. From the genre of the film, it is often military personnelageable to work out the target audience. I think that this trailer shows the target audience if this film to be men and older boys. I think that this is mainly because of the large amount of execute at law in the film. The Gladiator trailer begins by showing the companies who made the film.The Universal logotype is the early pick up to break through on the try out. This shows the audience that the film has been made by a s tumesce up k flatn family and this may start persuading the audience to eff and tick the film. subsequently the Universal logo followed the Dreamworks logo. This allow show the audience that the film contains special effects of a slap-up standard because Dreamworks are well issuen for this. This once once once more(prenominal) depart persuade the audience and volition make them aware of who the target audience qualification be. Both of these well known companies could act as USPs for the film and make the audience motive to see the film.As these logos are creation shown, a strong uprisebeat is existence compete. It is military style drumming. This gives the audience, immediately, forward the veritable trailer has started, an idea of what type of film it could be or what the genre is. The fount taking over of the trailer contains a number of clues as to what the film may be like and who it is aimed at and has already begun to persuade the audience without any reduces from the film being shown. The first thing to appear on the screen as the actual trailer begins is text edition. The rowing The familiar appear in bold.They are white on erosive primer coat and they stand out to the audience. The speech communication antedate the main character and excessively give a bit a lot of an idea about the genre. The words give a visual voice-over for what is about to march on in the trailer. The visual voice-over replaces a traditionalistic voice-over in the trailer and is used to explain what is exhalation on in the trailer. This has an furbish up on the audience in a number of ways. One of the ways that it does this is that without an cut-and-dry voice-over, the music can be perceive better and is thusly to a greater extent prominent and has to a greater extent of an mint on the audience.The visual voice-over as well as makes the a udience reduce on the screen and therefore they are to a greater extent likely to notice the dress ups that are so important in persuading them to go and see the film. This again adds to the trailers overall effectiveness. Straight afterward the words, an image, of who we get into to be the general, appears on the screen. He is stand in front of bloodlines of soldiers. He has a very determined spirit on his case and he is locomote strongly. The camera opalescent is at essence level. This allows the audience to relate to the character to a greater extent as if they are there with him.The indisposed motion in this powder magazine emphasizes the puzzleing and strength in his walk. This makes him come across, to the audience, as a brave, strong- bequeathed piece. All of the soldiers are dressed in armour and the manhood, who we presume to be the general, is also dressed in historical costume. This therefore confirms the audiences thoughts about the genre of the film a nd also gives the audience a very vague idea of what the while may be like. The particular that the beam of light focuses so much on this man makes it clear to the audience that this is the main character and that he is important in the spot of the film.As the clip freezes and disappears, the words who became a break ones back appear on the screen, again bold and standing out to the audience. The words not only describe the plot but also get the audience thinking about how these things could come about. in particular with this particular phrase as it could scotch the audience as to why this has happened and how it is possible to go from the status of a general to a slave. This could make the audience much kindle in the film because it shows that the film has an unusual plot. This could be a unique selling point for the film.As the text on the screen disappears, other(prenominal) clip from the film is shown. This epoch it shows a long row of slaves standing still. This st roking is a long pang which pans down the line to show the audience all of the slaves. This might shock the audience slightly because it is such(prenominal) a contrast to the last clip. In the line of slaves, there is one who is standing tall and determined and his acme tells the audience that he is the general who we saw originally. This tells the audience that he is the main character in the film and that he is the person that we should focus on finishedout the film.The image uses current influence, oranges, browns and yellows, to add to the audiences understanding of the genre and to make reliable that they know that the film is set in ancient times. The main point of this clip is to show the audience who the main character is and why he is diametric to all of the other slaves- his strength and determination. aft(prenominal) this shot, the visual voice-over continues with the words the slave. This shows the audience that the trailer is going to run out them by dint of the plot of the film, step by step.The audience will like this because they like to know what to expect although the visual voice-over will righteous give them the staple fiber plot and word of farewell the audience abstracted to know more. As the visual voice-over disappears once again, another clip is shown. This time it shows the resembling man, with his back to the audience, locomote into the colliseum, his head held high and proud. We cant see his face but we presume that he is the same man as before. There are cheers in the understate. The way that he is paseo proudly shows the audience that he is not going to be a slave for much longer and that he is going to be the hitman of the film.The cheers in the context show the audience that the man is popular. It also shows the audience what he may bring to pass in the future- a prize compresser. Finally, the colliseum in the background again shows us that the film is historical and also possible epic. The visual voice-over continues to talk the audience through the story with who became a gladiator as the image changes. We now see a gladiator who we presume to be the man talked about by the visual voice-over, leading others into the centre of the arena. He is dressed fully in armour making him unrecognisable to the audience.The camera pans, following(a) him as he walks along. The camera tilts to a low angle making the gladiator appear respectable and dominant. The convocation can be seen in the background, a mid-shot, and along with the jocund, this builds up atmosphere and makes the audience aspect part of the scene or the crowd. This clip begins to introduce the fundament of action to the trailer letting the audience know the adjoining part of the genre. A long, deep drum beat is played as the scene freezes and more text appears on the screen. The attached section of the visual voice-over to appear on the screen is the gladiator.This text clarifies the foregoing clip for the audience makin g sure that they understand the plot so far. conterminous, as the military style drumming continues, we are shown an eye-level close up of the gladiator. The dark colours with red, sandy tones reinforce the genre, as do the costume. The warm colours also make the character appear unthreatening to the audience and make it clear that he is the scrapper or goody in the film. The fact that the camera shot is at eye-level gist that the audience tactual sensation, in each shot that they are getting to know the character more.The fact that the shot is quite similar to the first camera shot in the trailer means that the audience forthwith recognise the character. The determined expression also makes it clear that he is a fighter figure in the film. Overall, the clip continues to introduce the main character paying more attention now to his personality quite a than his role in the film. The image cerebrate the visual voice-over to the character making it perfectly clear who it is t alking about. Again, the image freezes and the visual voice-over once again appears on the screen. This time it states who defied an empire.It is continuing to take the audience through the plot of the film, step by step. In the image that is shown after the text, the trailer introduces the audience to a new, diametric character. The image shows a tall, obviously powerful man. He is standing on a balcony, beckon to a huge cheering crowd below. This image relies on the audiences knowledge of stereotypes and expectations to show them that this is a powerful person, the emperor butterfly butterfly. The cheers in the background along with the giant crowd, from which the noise is coming, show the audience that this man is well-known and passing respected.This again adds to their knowledge of the characters role in the film. After this clip, a number of action shots are cut in concert quickly. The hasten of the trailer creates excitement in the audience and also adds to the audience s knowledge of the action genre within the film. The clips that are shown in this ready paced section also show the action aspect of the film. There are a number of clips showing different fight scenes in the colliseum. This adds greatly to the audiences knowledge of twain the historical and action aspects of the film.The near clip that is shown in this section is a close-up invite of a golden mask. This right away attracts the audiences attention because they begin to ask questions about who is base the mask but the clip changes before they have a chance to find out. The shot switches to a bold, effulgent action shot which shows a gladiator, presumably the one who has been shown end-to-end the trailer, on his carry, flying through a sea of flames. This catches the audiences attention because of the bright colours which suddenly appear, very different from the earthy colours used passim the trailer so far.Again there is also mystery that makes the audience interested becau se, again, they cant be sure who they are sightedness in this clip and they may hence want to see the film in order to find out. The shot of the storming chariot is also shown in slow motion so this makes the shot even more effective as it builds up hesitation and tension as the audience wonderment what will happen next. Again, the clip pauses and we are once again shown the colliseum. It is a low angle camera shot. This makes the colliseum appear very large and dominant over the screen.This shot shows the audience how important this building will be in the film and also how much the historical genre will affect the film. The trailer now cuts again to the character that we were introduced to not long ago, the powerful man. As we see him, he is hollo at a char, his face irascible and his voice loud. The colloquy shocks the audience because it is so sudden and unexpected. The man is screaming at a young woman who seems so powerless compared to him. He is screaming am I not mer ciful? . This instantly acquaints this man, the emperor, as a villain. It makes the audience shun him. It does this partly by sympathy.The audience may feel sorry for the young woman as he screams and may feel that by upsetting her, he is a bad person. The trailer also portrays him as a villain using out stereotypical sensible horizon of people as well as our expectations. The audience will well-nigh likely be expecting there to be both a goody and a baddy in the film as this is normally the case. The audience will also, almost likely, have a stereotypical view that the villain or baddy in the film will be aggressive and most likely a powerful figure. This shot uses both speech and the audiences expectations and stereotypical views to portray the emperor as a villain.Next we are shown another clip of the emperor telling the audience even more about his character and personality in the film. He is shown in a mid-shot feeling down at the camera. He has a stern, evil expression o n his face which confirms that he is the same man who was shown in the previous clip. The way that he is looking down at the camera or the audience shows that he is powerful and that he knows this. The expression as he stares down at the audience makes him appear terrible and again adds to our feelings about him as a villain.Overall, this low angle shot makes the emperor seem dominant and in control of us and the fact that he seems to be making eye-contact with the audience adds to this making us feel slightly threatened by him. The visual voice over is now re-introduced to the trailer with This summer a poor boy will rise. This caption of text plays along to the audiences expectations that there will be both a villain and hero in the film. It also gives the audience an idea of when the film is released and has also incorporated this into the exposition of the plot.As this text is disappearing an ingrained low angle shot appears on the screen. It shows the gladiator standing tal l and bold. The essential low angle shot makes him appear brave and heroic while his stature tells us that he is a hero. On the clip, he is rising up the screen. This links in with the text that was shown just before and turns the metaphorical phrase into a somatogenic happening making it easier for the audience to understand. In this section of the trailer we are also shown another debased paced montage of clips from the film. The first clip in this section shows the man standing in the arena, his hand in the air.This seems to resemble victory and shows the audience that he is most certainly the hero of the film. As this clip is being shown, over the cheering and background music, a piece of duologue is played. Caesar is proud to present Avius Maximus. This instantly makes the audience feel that they can relate to the man better as they assume that the man shown is the one being talked about. The way that the dialogue is spoken also shows that the man is extremely respected, has done amazing things and is a hero. This again shows us the epic aspect of the film.The next shot in this fast-paced sequence is a mid shot of a man who we presume to be Maximus, touch a young woman. This is especially important to the secondary target audience. Females might be much more likely to want to see the film now that they know romance is involved. It shows the audience that the film isnt just about action and that it can fit into many different genres. This could be another unique selling point for the film. Overall, this shot is an extremely important part of the trailer, because, it makes the film appeal to a wider range of people in the audience and promotes the film greatly.The fast paced action scenes continue before more text is shown on the screen. This time, the text is showing us the mention of the director, Ridley Scott. This instantly catches the audiences attention because he is such a celebrated director and is renowned for his action films. This will h ave a huge affect in promoting the film because it is yet another unique selling point that will persuade the audience to come and see the film. Straight after this text disappears, a bold logo appears on the screen saying Gladiator. As it appears on the screen, a deep, loud drumbeat is played to symbolise the importance of this word or logo.By not showing the name of the film, till the very end of the trailer, the audience are kept in suspense, wanting to know what the film is called. As well as this, the title of the film summarises the intact trailer because of the relevance that it has to the overall theme of the film. The one-word title is catchy and because of the way that it is presented in the trailer, it is likely that the audience will commend it and are therefore, more likely to go and see the film. The final thing to be shown at the end of the trailer is the release time of the film.However it is given a slight twist. The exact words on the screen are coming shortly 2 000 AD. While this gives the audience a clear understanding of when the film is to be released, it also adds to the final trace of the historical genre as the letters AD show us that the film is not set in the present daylight or they would not bother to arrange the letters there. Overall, I think that this trailer is effective and that it promotes the film using a number of different, useful techniques. The first evidence why I think that this trailer is effective is because of the music.The music that is played throughout the trailer is just different variations on a simple military style drum roll. The thing that makes the music so effective is the way that it is synchronised with the different clips in the trailer. The music fits the trailer together in a way that makes it have most impact on the audience. After analysing the trailer, I have also build that the camera shots make the trailer very effective. The way that the different shots are used to communicate the importan ce, personality and roles of the characters, gives the audience a much better understanding of the characters and the overall plot of the film.Finally, I think that the way in which the trailer uses our stereotypical views and expectations make it very effective. The trailer gives the audience the basic plot but leaves the audience to square off for them self about the characters instead of spoon-feeding the information to them. This means that the audience have much more personal views about the characters and therefore feel more need to see the film. In my opinion, the Gladiator trailer is very effective and the use of camera shots, music, originality and plot should make the trailer successful in promoting the film.